What if you could earn travel rewards — redeemable for flights and hotels — without signing up for a single new credit card? That's exactly what Rove Miles is built to do. Launched in 2025, Rove is positioning itself as the world's first universal travel currency, opening up the points game to anyone regardless of their credit card portfolio.
What Is Rove Miles?
Rove Miles is a free-to-join travel rewards platform that issues its own points currency. The core idea is simple: earn transferable miles through everyday online shopping and travel bookings — no new credit card required.
Think of Rove as playing three roles simultaneously:
- A cashback shopping portal (similar to Rakuten or the Aeroplan eStore)
- A travel booking engine (similar to Expedia or Hotels.com)
- A transferable points platform (similar to Amex Membership Rewards or RBC Avion)
Rove Miles stack on top of your existing rewards — airline miles, hotel points, and credit card rewards all still apply. You're not replacing anything; you're adding a free extra layer on top.
Sign up using our referral link (www.rove.com/?signup&referralCode=JZEIUGM7) and you'll receive 500 Rove Miles as a welcome bonus — signing up through Rove's homepage directly gets you nothing. You'll need to provide your phone number, name, date of birth, email address, country of residence, home airport, and travel interests.
How to Earn Rove Miles?
1. Hotel Bookings (The Sweet Spot)
This is where Rove shines brightest. Book from over 200,000 hotels on Rove's platform and earn up to 25x Rove Miles per dollar spent, with promotional rates reaching 50x.
A particularly useful feature: many hotels offer a Loyalty-Eligible rate, allowing you to earn Rove Miles and your hotel loyalty points and retain your elite status benefits — all simultaneously. Note that loyalty-eligible rates may be slightly higher than the hotel's direct website price, so always compare before booking.
Rove's hotel search clearly displays both the Rove Miles you'd earn with a paid booking and how many miles a redemption would cost — along with the per-mile value. It's refreshingly transparent.
2. Flight Bookings
Book flights through Rove and earn 1–10x Rove Miles per dollar, while still collecting your airline miles and credit card points as usual. The earn rate here is modest — think of it as a nice bonus rather than the main event.
3. Online Shopping
Rove's shopping portal and Chrome extension cover 13,000+ merchant partners (primarily US-based), spanning clothing, electronics, dining, and more. The process mirrors Rakuten: click through to a merchant via Rove, complete your purchase, and earn miles automatically.
How to Redeem Rove Miles?
Option 1: Book Travel Directly on Rove
Redeem miles for flights or hotels directly on the platform. Flight redemptions deliver roughly 1.3–1.5 cents per mile in value, while hotel redemptions can reach 2+ cents per mile for the right properties. The platform helpfully shows you the per-mile value for each redemption option.
Option 2: Transfer to Airline & Hotel Partners (Best Value)
This is where Rove miles become genuinely powerful. Rove currently has 17 airline and 1 hotel transfer partner, nearly all at a 1:1 ratio:
- Air Canada Aeroplan 1,000 : 1,000
- Cathay Pacific Asia Miles 1,000 : 1,000
- Qatar Airways Privilege Club 1,000 : 1,000
- Etihad Guest 1,000 : 1,000
- Finnair Plus 1,000 : 1,000
- Air France/KLM Flying Blue 1,000 : 1,000
- Lufthansa Miles & More 1,000 : 1,000
- Turkish Airlines Miles&Smiles 1,000 : 1,000
- Japan Airlines JAL 1,000 : 1,000
- Virgin Atlantic 1,000 : 1,000
- Virgin Red 1,000 : 1,000
- SAS 1,000 : 1,000
- Aeromexico Rewards 1,000 : 1,000
- Hainan Airlines 1,000 : 1,000
- Thai Airways 1,000 : 1,000
- Air India 1,000 : 1,000
- Vietnam Airlines Lotusmiles 1,000 : 1,000
- Accor ALL 1,500 : 1,000 (not good value)
Note: All transfers are one-way from Rove — you cannot transfer miles back into Rove from partner programs.
Given the breadth of transfer partners — including several like Lufthansa Miles & More and Aeromexico Rewards that most Canadian bank points cannot transfer to directly — Rove Miles carry an estimated value of at least 1.8 US cents per mile (~2.5 Canadian cents).
Why Rove Is Worth Adding to Your Toolkit?
- No credit card needed — completely free to join and use
- Stacks with everything — earns alongside your existing miles and points
- Exceptional hotel earn rates — up to 25–50x is genuinely hard to beat
- Unique transfer partners — access programs like Miles & More that most Canadians can't reach through bank transfers
- Miles never expire
- Transparent redemption values — the platform shows you per-mile value before you commit
Bottom Line
Rove Miles isn't trying to replace Aeroplan, Amex MR, or RBC Avion. It's a free supplemental layer that earns you extra miles on top of what you're already collecting. For points enthusiasts who book hotels or shop online regularly, adding Rove to the mix costs nothing and delivers meaningful incremental value — especially when transfer bonuses like the current Aeroplan promotion come along.
If you haven't signed up yet, grab your 500 free welcome miles through this referral link: www.rove.com/?signup&referralCode=JZEIUGM7
